Keeping a close eye on financials and truly understanding your data is the pathway to making smart, profit-friendly decisions. On its surface, bookkeeping seems like a bunch of categorizations and organization, but we see it as so much more; it’s how we uncover invaluable insights that inform forward progress and empower leaders like you to confidently make decisions.
To us, your small business is anything but small. It's a way for you to make an impact while creating freedom and fulfillment in your life. Our role is to maximize that mission-driven impact through invaluable tracking and insights while taking a must-do task off your plate.
What you do matters. What we do supports it, so you can do it even better.
With nearly a decade of bookkeeping experience, Cristina finds joy in going the extra mile — providing excellent client communication and experiences. She’s driven by the opportunity to help people understand their numbers and feel confident moving forward.
When she's not advising clients, Cristina enjoys quiet days reading at home in Sylmar, California with her husband Noel, two sons Alejandro and Leonardo, and loyal dog Rusty.
With over 15 years of experience in financial operations and client advisory, Morgen brings both the technical depth of a seasoned accountant and the strategic perspective of an operations leader. She specializes in building the systems, reporting frameworks that help small businesses move from reactive to intentional turning financial data into decisions that actually drive growth.
Outside of work, Morgen can be found in the kitchen, tackling a DIY project, or watching movies with her family.
After seeing far too many entrepreneurs scramble each tax season, I knew a better approach was needed to relieve stress while offering guidance. Whether they enjoy it or not, maintaining accurate books and keeping watch on finances is essential for mitigating issues and tapping into opportunities. That’s when the idea for United Profit Partners — a bookkeeping firm built to deliver decision-focused insights all year long — was sparked.
Now I lead an incredibly passionate team committed to equipping business leaders with the financial fluency and judgment-free support they deserve. From solopreneurs to rapidly growing teams, we love translating data into actionable insights they know how to use and taking a must-do task off their plates so they can get back to what matters most.
I’m excited you’re here and hope we get the opportunity to debunk the myth of “boring bookkeeping” while helping you uncover hidden growth potential.
Sincerely,
Sabrina
CATEGORY: Weekend Kickback
DEPOSIT: Trash TV
MEMO: The Masked Singer
CATEGORY: Dining Out
DEPOSIT: Casual or fine
MEMO: Will happily eat at Olive Garden or try the latest Michelin Star
CATEGORY: Side Gig
DEPOSIT: Dog sitting as a means to see the world
MEMO: Recent stays — Anguilla, Sag Harbor, Denver, Puerto Rico
CATEGORY: Personal Values
DEPOSIT: Inclusive and welcoming
MEMO: We proudly serve people of all genders, races, sexualities, and belief systems — if you’re a good person, we’ll keep your books.